WORK / CASE STUDY
Riedel Glassware Experience
A Riedel Glassware Experience for Wharton Wine Club, bringing 60 guests together.
Partner
Riedel Glassware
Date
Oct 28, 2026
Venue
Fitler Club, Philadelphia
Guests
60
Concept
A 60-person wine experience created in partnership with Riedel Glassware and Wharton Wine Club. The tasting centered on a simple idea: the glass itself can change the way a wine is experienced.
Guests tasted four wines across four different Riedel stems, comparing how shape influenced aroma, flavor, and perception. Riedel VP of Brand Carlos de la Riva joined the group to lead the conversation, and each guest left with a Riedel tasting set.
Guest experience
Guests entered Fitler Club to find the room fully set for tasting, with four Riedel stems, tasting mats, wine pours, and take-home sets placed throughout the space.
The room quickly filled with conversation and curiosity as guests moved through the tasting together. Carlos de la Riva guided the group through each pour, turning what could have been a traditional wine tasting into something more interactive, social, and discovery-driven.
GALLERY
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